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Showing posts from June, 2020

8 Reasons Why Crafting Effective Content is Valuable for Digital Marketing

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Content is the central piece around which all the digital marketing works. Be it search engine optimization, social media marketing, paid advertisement or email marketing, it all begins by building a solid content marketing strategy and attractive content. It is the first thing customers read about a brand. The right brand message that resonates with the target audience is a game- changer. Valuable information educates a buyer in the buyer’s journey, ultimately leading them to purchase the product or avail the services. The incredible power of content is more or less immeasurable becau se it has a deep effect on the minds of the customer. If brands can tap the pulse of the audience and cater to them with desired content, the half job can be said to be done. This is the reason why students or graduates aiming for a successful digital marketing career or those who want to upgrade their skills must take a content marketing course to be par excellence in the field. Let’s look at 5

How to manage your career now and after lockdown?

The Coronavirus situation is unprecedented because nothing like this ever happened in modern history. Since the 2008 business crisis, the global economy was doing decently. But industries shut down in this fashion have sent distress signals. What’ more, people are being laid off as well. Among all these unmatched circumstances, how can you manage your career now and after lockdown? Whether you are a fresher looking for a job or someone who is currently working, this blog lays down some significant insights which can help you during Coronavirus. Let’s dive in. Never stop learning For those who have finished college and looking for jobs, embrace the fact that it is going to be a tough challenge for you to get a job upfront like in the pre-Corona era. Industries across verticals are looking to cut costs, do savings and improve revenue in whatever way possible. So, what can someone like you do? Well, expand your knowledge. If you want to be a digital marketer, take a digital m