Digital Eco-system is Growing at Fastest Pace – It’s High Time You Power-up your Digital Skills
India is set to be among the top 10 media markets with digital media predicted to cross a whopping $5.1 billion & will overtake print by 2021. At the turn of the 21st century, the digital revolution all across the world and India hugely impacted the business entities and individual professionals. One of the key sectors that embraced digital wholeheartedly was media, advertising, and marketing. Two decades later, digital transformation has changed the way businesses are done, and we are now part of the digital age. Recently, several factors gave a major push to digital in India. The government of India has launched Digital India Initiatives involving digital literacy, digital infrastructure, and high-speed internet services all across the country which has given a massive boost to the overall digital ecosystem. Another primary reason for the growth of digital in India is the exponential increase in the use of the internet and the rise of smartphone users. The statist