Digital Eco-system is Growing at Fastest Pace – It’s High Time You Power-up your Digital Skills

India is set to be among the top 10 media markets with digital media predicted to cross a whopping $5.1 billion & will overtake print by 2021. 
At the turn of the 21st century, the digital revolution all across the world and India hugely impacted the business entities and individual professionals. One of the key sectors that embraced digital wholeheartedly was media, advertising, and marketing. Two decades later, digital transformation has changed the way businesses are done, and we are now part of the digital age. 

Recently, several factors gave a major push to digital in India. The government of India has launched Digital India Initiatives involving digital literacy, digital infrastructure, and high-speed internet services all across the country which has given a massive boost to the overall digital ecosystem. 
Another primary reason for the growth of digital in India is the exponential increase in the use of the internet and the rise of smartphone users. The statistics of internet and smartphone users is nothing less than staggering.

It is estimated that internet users will reach 627 million in the year 2019. A report from TRAI says that the wireless data usage per subscriber every month has increased from 4 GB to 7.5 GB in 2018-19. Another trusted source has projected smartphone users to reach approximately 420 million by 2021. 
It certainly underpins the fact that digital is growing and will continue to impact all the sectors in the near future. 
The penetration of the internet in rural areas, easy internet access, and reduced mobile internet tariffs have been significant contributors to the steady rise of digital. More and more people are using online space, social media platforms and engaging in business activities digitally.  This has given a plethora of opportunities for brands to leverage digital mediums to interact with their customers. 
The digital advertisement blended with technology and a special focus on personalized experiences has evolved and recent trends suggest that it is surely going to be the go-to medium for the majority of industries. 

Businesses are spending more than ever on digital advertisements. This includes industry verticals like FMCG, E-commerce, Auto sector, Consumer Durables, Retail, Telecom, Media & Entertainment, and others. The major online platforms used for marketing and promotion are social media, search, display, and video. With the majority of people using mobile for the internet, mobile advertising is on the surge and accounts for 47% of the total digital advertising budget.  
The consumption of content by the users has maximized and it plays a huge role in improving the credibility and reliability of brands. The three key factors that are worth keeping an eye are Voice, Vernacular, and Video.

Home assistants like Alexa & Echo, Google Home are the latest trend that has captured the imagination of people and it makes the life of a customer easy as well. Therefore, brands will leverage the voice-based technology to interact with customers. Similarly, India with an audience speaking so many regional languages has to be targeted in their local language. Various over the top – OTT platforms are exploring and utilizing vernacular smartly to reach their target audience.

Video needs a special mention as it is one of the fastest-growing media through which brands and businesses are attracting the huge millennial population in India. It is now used by all the OTT platforms to engage with the youth easily.  
Now businesses can easily engage with customers in a more personalized manner and this has paved the way for digital to gradually take over the traditional print space. The future trends as per a Digital report released by Dentsu Aegis Network clearly show that while spending on the print will go down from current 31% to 24% by 2021, the digital media spend is set to increase from 17% to 29% by 2021.
Take note, Indian Digital Advertising industry is booming!

Since customers spend most of their time online, it is imperative that companies and businesses start looking beyond the traditional means of advertising and switch to digital. Online buying and selling have become a common phenomenon in India. Common people are finding great opportunities to sell their products easily through platforms like Amazon and Flipkart. These are called marketplaces. Big and small brands alike are taking huge strides and devising digital strategies to explore business opportunities online. 

Considerable numbers of companies are realizing the potential of digital marketing and the need to incorporate the same in their processes. If you are looking to train professionals in the digital marketing field and participate in the digital ecosystem, Basecamp Digital is one of the leading training institutes in Mumbai in this field with immense experience in mentoring corporate professionals. The corporate training in digital marketing has resulted in increased profits and better return on investments in the longer run for scores of businesses across Mumbai and India. 

You can grab the opportunity to learn from one of the leading digital marketing experts and distinguished speaker Mr. Pritesh Patel, Founder & Coach – Basecamp Digital at Ad:Tech Edition 2 Mumbai. Junior to Mid-level executives from the corporate world and those who are looking to achieve digital excellence can join the Master class Certification Program on November 14 -15, 2019. The event will be held at Studio 2, JW Marriot, Sahar.
For more details and registration, visit here


The digital media boom has opened scores of career prospects for aspiring digital marketers all across India. There is an increasing need for well-trained professionals in various verticals of digital marketing which includes Search Engine Optimization, Social Media, Google Advertising, Content Marketing and many more. If you desire to become an in-demand professional and expert in digital marketing, join Basecamp Digital, one of the result-focussed digital marketing training institutes in Mumbai. The excellent mentors along with up to date digital marketing course in Mumbai and study modules will make you stand out from the rest. 

 As Digital looks to dominate marketing, advertisement and media industry with statistics and trends supporting it as well , it is indeed high time to power-up your digital skills. Corporates can identify the innumerable opportunities digital medium opens up for them and target audience accordingly. There is a huge scope currently for individuals looking to make a successful career in digital marketing as well. Basecamp Digital, located in Andheri is your destination to achieve your digital goals and carve out a favourable future ahead.