Digital Marketing courses in Andheri, Mumbai - Basecamp Digital

Competition is sky-high in the world of Digital Marketing. Almost every enterprise has their website and they are launching their products online for sale. With the advancement of Google, things have become much easier. Nowadays anybody can compare different products and quickly decide which product is the best among the other ones. This is the main reason due to which strategizing E-commerce with Digital Marketing is becoming a common outlook for many businesses.   Coming back to E-commerce, E-commerce is nothing but the online method of business transaction between two parties. Suppose you want to buy a product from Amazon. You have to decide the product among the other choices and come to a conclusion which one is best for you. After that, you will have to choose a payment method and finally purchase the product. This entire process comes under E-commerce. Technically, E-commerce is somewhat derivative and you must know how the customers narrow down their purchases.  To give

Pay-per-click advertising is one of the fastest ways of promoting your brand by exposing your business to the audience in the easiest way. In PPC advertising you are charged every time a user clicks on your ad whenever the user uses search engines like Google to conduct a search for commercial purposes. The purposes can be anything like purchasing mobile phones, laptops, clothes etc given that your ad is relevant to the search. There are different types of PPC, but the most common one is paid search ads.        There is a limit to the payment that the advertisers can make in comparison to their competitors. There is an automated bid system designed by Google Ads and it is known as Ad Auction. This system is used to determine relevancy and validity of the ads that appear alongside the search options. To know the working of PPC, you must know first that Ad Auction is a bidding system which means that advertisers must bid on the expression they want to trigger or display

Google My Business also known as (GMB) a tool which is used for helping businesses to manage their online presence and appearance in Google searches and Maps. If you search for a business name you will see a panel showing Names of the businesses, reviews, address, website, and direction buttons. If you search through mobile, the businesses that are enrolled with GMB appear first than the organic results.     In order to optimize Google My Business you can: ✔       Upload better images ✔       Properly provide the business information and add a description ✔       Use posts to promote and events and put valuable content ✔       Upload quality videos Google My Business is a great option for any business who wants to make an impact on the customer. You can take GMB optimization training from digital marketing classes to promote your own business on Google my business page to get better revenue. In a GMB panel you will see that the knowledge card shows a nu