Digital Marketing career in India

Digital Marketing is a part of marketing in which advertisements and promotions for businesses are done digitally that is through the internet. Digital Marketing is booming in India and almost all the businesses are looking forward to Digital Marketing for the benefit of their businesses. You can opt for Digital Advertising Courses in Andheri, Mumbai and start up your career in Digital Marketing.

Unlike Traditional Marketing, Digital Marketing is for everyone, which means that you can market your business through Digital platform irrespective of your budget because in Traditional Marketing the ads are commercialized through TVs, Radios, Hoardings and Cinema Theatres that is very costly.

 In Digital Marketing options are infinite. If you want to advertise your business at a small scale then you can create a social media account and promote your business at a minimum cost.

There are various ways in which you can promote your product digitally. Some of them are:

✔      Social Media Marketing where you advertise and promote the products or brands using social media platforms like Facebook, Twitter, Instagram, etc.

✔      Email Marketing is the form of online marketing strategy where you target the right audience relevant to your business and send them Email newsletters to advertise or promote your business in a personalized format.

✔      Content Marketing is one of the most demanding fields in Digital Marketing. Managing contents like blogs, videos, images, etc come under content marketing.

✔      Affiliate Marketing is like referring a product to the audiences on behalf of a business and getting a profit share from the total profit. Suppose you uploaded your video on YouTube and posted a link of a product of some other business relevant to your video. If the users go to the link and buy the product then you will get a share of the profit. This is an example of Affiliate Marketing.

There are various types of careers that you can choose in Digital Marketing like Digital Marketing Manager, Content Manager, Content Writer, Social Media Marketing specialists, Search Engine Marketers, SEO Executives, etc.

To be at the post of a Digital Marketing Manager, you need to have 5 to 6 years of experience in the Digital Marketing industry. There is a huge demand for Digital Marketing Managers and you don’t require any degree to claim that position. The projects that you do will add value to your position.

Content Managers are also in high demand. To stand out as the best in the competitive Digital world you will have to create and design the best content among the fellow competitors. Content has the highest value and based on the content a business can raise its value in the Digital Market. A content Manager manages the team who work with content like graphic designer, video content, content writers, etc. A content manager should be well aware of the trends and practices in the market related to content.

Social media marketing is another great option for those who wish to pursue a career in Digital Marketing. In India, there is a craze of social media. From politicians to movie stars, all are using social media to create an impact. You can use social media to gain the right audience for your business and to promote your business.

 Search Engine Marketing is a good career option for those who have good analytical thinking. PPC advertising, methods, metrics and other forms of paid advertisements come under SEM. SEM provides faster results than SEO which is more organic in nature. An SEM marketer should be aware of Google Adwords, Google Analytics and all the important Digital Marketing tools that are available online.

SEO executive mainly deals with the organic part of Digital Marketing. The duties of an SEO executive involves keyword research, user experience optimization, knowledge of Google webmaster tools, knowledge of the working of search engines and knowledge of tools to rectify duplicate content.

Although there is no time limit in Digital Marketing, still it takes a considerable amount of time to succeed in Digital Marketing. It is recommended that you go for Digital Advertising Courses in Mumbai and acquire the basics of Digital Marketing before stepping into the Digital Industry.