Best On-Page SEO that Will Help You Rank Better on Google Search Engine Result Page


SEO stands for Search Engine optimization that means you can rank your website on Google using SEO. SEO is divided into two parts On-page SEO and Off-Page SEO.



No doubt, generating backlink for your website is very crucial, but on-Page SEO also plays an important role in ranking. It cannot be possible without strong on-page SEO. We all know that Google is giving more weightage to the user experience website that means your website should be user-friendly. Today I will share the best off-page technique that will help you to rank better on Google Search Engine result page.
SEO is also part of Digital Marketing like Social Media Marketing, PPC Marketing, Content Marketing and more.

What is on-page SEO?

It is the technique of optimizing your website or website pages to help them to rank on the Google search engine result page. While off-page is all about link building process where you create backlinks for your website or blogs.
On-page SEO is key for any website success. As you know without any search engine traffic we cannot get the conversion for our website. Everyone is looking for huge traffic to his/her website to get more sales and conversion.

Best Off-page technique that will help you to gain more traffic in 2020


SEO Title: 

One of the best tags in SEO and it appears on Google Search Engine Result Page when you do any kind of research by putting keywords. If you don’t focus on Title, I am sure you will lose your audience traffic which won’t work for you. If you asked to work on SEO on-page, this is one of the most important factors you should pay attention.
When you write the title for your website, you should make sure your primary keywords should include in the titles. As per guidelines your title should not exceed more than 70 characters. Write in such way that it should explain what is all about your page.
Your title would help you to increase CTR, and always keep in mind higher the CTR higher the conversion.

SEO Friendly URL:

Your URL speaks more as compared to your website. Your webpage URL indicates the user about the webpage content. Always include your targeted keywords in URL, and keep it short. No need to put more words to say about 10-15. It should contain 4-5 words.
I can show you the example:
https://basecampdigital.co/best-seo-off-page-optimization-technique
Instead of we can simply write
https://basecampdigital.co/seo-off-page

Heading Tags: 

Bear in mind, always use single H1 to every single page. Google gives priority to H1 and H2 tags more as compared to other tags. You can also use H4, and H5 as well. But as per me, if you use H1 and H2 more that will add more sense in Google Point of view.
You must have seen most of the word press theme, the headline for any post used to be H1 tags. If the same with you for your website, you are all set and you need to put the targeted keyword in it.
User target Keywords and LSI keywords in your H2 & H3 Tags:
LSI stands for Latent Semantic Indexing which means you search-relevant keywords for your primary keywords whose search volumes are more. Apart from using primary keywords in H1, use LSI keywords in 
H2 and H3 tags as well.
Let us, for instance, suppose I am using off-page SEO technique in H1 then use Search engine optimization, SEO, off-page activity in H2 and h3 tags. 

Do internal linking: 

Internal linking is the best way to reduce your website bounce rate. Internal linking will help send more targeted traffic to the linked pages and users will engage with your content more. This will you can increase your domain authority as well as page authority.
This will help your page rank better on Google and other search engines.
Best way to put the keyword in your content
Always put your primary keywords in your starting 100-200 words content. That’s the reason keywords place is very important while placing the keywords into website content.

Mobile-Friendly website: 

There is a tool called a mobile-friendly test. You can check you're website whether they are mobile-friendly or not. If your website is not mobile-friendly then there will be chances that your website won’t get indexed or maybe your website ranking gets low down.
So, always check the mobile-friendliness of your website.

HTTPS Website: 

If your website is not secure then I would suggest you make it https. Google gives more priority to secure websites. It boosts the ranking for the secure website. There are several hosting websites provides SSL certificate at low cost you can contact them for SSL certificate.

Write Engaging Meta Description:  

Meta Descriptions appears at bottom of title on the a page search engine result page. As per Google guidelines, your description should not exceed more than 170 characters. Always remember to put your primary keywords in your Meta description to maintain the relevancy. Try to include a call to action as well.
If you write a good Meta description then you would get more traffic for your website.

Image Optimization: 

Image optimization is the technique where you add alternate text and resizing the image so that it could load so fast. Not to use png image on the website, always use jpeg image for better loading and better performance of your website.
Don’t use images for Google, if you using Google images you will have to out the resources. Otherwise, it will be a copy write issue. Always include your primary keywords in the alternate text, it is also called image attribute, and don’t forget to include LSI keywords in the description. 

Keyword Density: 

This is a very important part of on-page SEO. It is very essential to maintain keyword density in every pages of the website. Make sure keywords should not be repeated, otherwise, it will be considered as a back hat SEO technique.
Suppose your website page has 400 keywords and you have repeated 8 times. The keyword density would be 2%. Initially, it is calculated a number of keywords repeated in one page divided by the number of words present in that page.
Ideally, the standard keywords density is 1% only. Do not overdue and make sure you are using relevant (LSI) keywords. 

Website Page Loading Speed: 

This is a very crucial part when it comes to on-page SEO. If your website speed is very slow, that means you are losing your audience. People don’t have the patience to wait. They want instant results. They stay only when your website loads faster than usual. 

By improving your website speed, you can increase your website traffic.
These are the important points which will help you to rank better. Learn SEO courses in Mumbai and start implementing these in your website and blogs to rank better on Google Search Engine result page.
And most important points SEO takes time, so have patience and wait for results. It will be great if you can share your thoughts on it.

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